Pricing Strategy That Pays: Rethinking the Rules Behind Your Margins
Learn which everyday pricing habits are trimming your margins, and how to build a pricing approach that keeps your practice profitable.
Is your pricing working for you, or just working out of habit? Every practice has a few pricing rules nobody remembers choosing. Matching online prices, sticking with a flat 2x markup, sending the whole pharmacy online: they’re comfortable, but comfortable isn’t the same as profitable.
In this session, we’ll take a fresh look at the most common pricing assumptions in veterinary medicine and how they shape your margins, inventory flow, and client behavior. You’ll leave with a simple way to think about pricing and a few ideas you can try right away.
This program has been RACE-approved (20-1412713) for 1 hour of continuing education credit for veterinarians and veterinary technicians/technologists in jurisdictions that recognize RACE approval, and approved by the Veterinary Hospital Managers Association (VHMA) for 1 hour of CVPM CE credit (26-15).
What you’ll learn
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Pricing Myths
How to spot the habits that quietly chip away at your profit.
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Price Matching
When it makes sense, and when to let it go.
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Price Elasticity
How it plays out in a veterinary practice.
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Hybrid Pharmacy
Why it often beats online-only or in-house-only models.
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A Pricing Review Routine
A simple process to keep your strategy healthy over time.